What Do the Batman v Superman Box Office Numbers Really Mean?
Thursday preview numbers were exaggerated by advance presales due to the anticipation before the negative reviews came out. And again, thats in just ten days with the rest of April to add to its coffers. Its essentially cheating.) Its called frontloading and its not uncommon for movies with large fan appeal and a passionate core audience. Right now,BvSis nearly $90 million shy of that amount.