The sequel to Prometheus got decent reviews, but its box office could throw the Alien franchise into doubt.

We look at the numbers…

In terms of story,Alien: Covenants conclusion hinted at all kinds of dark possibilities.

Right now, though, there comes off as a black cloud on the horizon: the films box-office.

You only have to take a quick look atBox Office Mojos statistics to see the problem.

WhenAlien: Covenantappeared in cinemas on May 19, Marvels less foreboding genre sequelGuardians Of The Galaxy Vol.

That isnt, of course, how it turned out.

We know the last line of the third movie, said producerDana Goldbergin 2015.

Were not going to share it, but we know it.

So could theAlienfranchise be in a similarly difficult spot?

Certainly, the numbers will make for some disappointing reading, even ifCovenantisnt an outright flop.

The Weird Marketing of The Alien Franchisebydenofgeek