If a film gets a Cinemascore of B or C, it’s often classed as a disappointment.
But what is a Cinemascore?
This article was originially published on Den of Geek UK.
More importantly to studios, the company also forecasts box office receipts and multiples based on their findings.
We dont really have anything similar to this in the UK.
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What is Cinemascore?
As Mintz told theLA Timesin 2009, they werent fans.
That wasnt what we expected at all.
The studios also pay Cinemascore for access to their information, including which cinemas and demographics they have polled.
the kind of people who would be likely to see it on its opening day.
Why is a Decent or Middling Cinemascore Considered Bad News?
One factor which could skew this survey method is the hype that comes with that aforementioned months-long marketing campaign.
Sure enough,Civil Warholds an A score.
Yet, it was still deemed to be a poor result.
In short, B is a meh at best.
This means that its influence in the short-term and beyond is on an industrial level.
Movies dont rate lower than a C, says Mintz.
A C is a failure.
