Enormously influential video game publisherElectronic Artshas been synonymous with sports games for decades.
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A guy called Henry [Leverette] won the Madden Championship Series last year.
He picked up the game during COVID and he became the first millionaire from playingMadden.
Youve also got athletes who are playingMadden, she says.
We have some cool collaborations with Henry.
Hes good friends with [Dallas Cowboys linebacker] Micah Parsons.
He teaches him how to playMaddenand they stream together.
Thats another thing that keeps me coming back, Dinsmore says.
It never gets old.
Esports is a gateway for Gen Z and Gen Alpha to get introduced to real-life sports, Dinsmore observes.
Why they care about esports is to reach a younger demographic.
EA has long been a household name in the gaming community, especially for sports games.
