Fed up with sequels and reboots?
Fantastic Fourand the forthcomingGhostbustersreboot have had the opposite reaction toJupiter Ascendingfrom some cinemagoers.
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This demonstrates that theres a willingness to act against films in certain circumstances.
Otherwise the cry goes up: Novelty.
Thats what people clearly want instead, right?
Box Office takings, though, would suggest otherwise.
Sequels, prequels and adaptations are obviously not a deterrent to an audience.
This made less than the franchise stymying total forThe Amazing Spider-Man 2.
Theres going to be a fifth one.
This begs the question: why do people keep watching them?
Are we responsible for perpetuating franchises we dont even like that much?
Theres an aspect of brand loyalty to this.
Once an audiences is hooked this seems to override common sense regarding later films.
Blockbusters also come out at roughly the same time each year just to reinforce the behaviour, e.g.
That thing thats been advertisedeverywhereis on.
The marketing teams are covering every base.
They have eyes on global markets, and this influences casting, location and producing partners.
Plus, it doesnt actually matter too much if the film is good.
In fact, if its bad that means people will still be talking about it.
As withFifty Shades Of Grey(yes, we mentioned it again.
People see films just to be informed and take part in conversations.
So, juggernauts have momentum, and are seemingly unstoppable.
This gives us substantially less time to see smaller movies.
Not only are bigger films targeted with drones-from-the-future levels of precision and budget, but theyre also bloody long.
Theyre also not the only films people see despite themselves.
As weve seen recently people can make the decision to avoid a movie on less information.
Financially,Jupiter Ascendinglooks more like replicatingEnders Gameat the moment.
All of them are critically acclaimed, but havent reached a huge audience.
This is based on what you dont see as much as what you do.
