How the hell do you make a movie about emojis?

TJ Miller and Tony Leondis walk us through The Emoji Movie.

And these guys made a feature length movie about them.

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I just thought, Oh my gosh, these are the new toys of the world, says Leondis.

And that made me think, What is that whole world?

It just kind of built from there.

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I think thats such great fodder for a story.

Somebody on the Internet immediately started trashing this movie with no information.

Thats just not going to be the case.

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Its a vibrant, colorful world, recognizable from the screen of your phone but utterly strange as well.

The inspiration is all about the phone, says Leondis about the movies design.

Its all about how the emojis fit on the phone.

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So its kind of an easy one there.

And as far as the city and stuff, we wanted it to look emoji-esque.

It feels a little like this is their job, says Miller.

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I think a lot people can relate to that.

That sense of failure inspires Gene to embark on a quest to become a normal emoji.

I wanted to find the classiest guy I knew!

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exclaims Leondis about landing theX-MenandStar Treklegend.

Wanted to find the upper crust classy guy because the poops gotta be in the movie.

And he loved getting in and recording all that funny stuff.

How do I communicate?

How do I express myself?

He wants to say the right thing, adds Miller.

Thats a big part of this, agrees Miller.

What is your destiny?

Are you supposed to be the thing you were told you were supposed to be in the beginning?

These are all kind of interesting but important lessons and questions.

He pauses a second for effect.

The Emoji Movieis out in theaters July 28.