A popular phenomenon in the ’90s, Pokemon is still going strong today.

Joe looks at how the gaming franchise has thrived…

Depending on your age, Pokemania means one of two things.

The bigger the fad, the bigger the backlash, and this franchise had it particularly bad.

Lets try and see why…

The latter in particular allowed the advertising to work another angle: nostalgia.

Just, you kind of, develop, almost like, a relationship with Pokemon.

As it currently stands, there over 700 Pokemon to collect, in a variety of different ways.

And these experiences you have with your monsters arent just limited to one game either.

There was little linearity.

With solid foundations being built on with every instalment, you know what youre getting with a main seriesPokemongame.

Its not just because people buy these games by the bucketload though the fans are also properly passionate.

If no one is interested in Pokemon anymore, then someone forgot to tell the internet.

Will the steam run out eventually?

Well have to see what comes after, but its hard to believePokemonis going to fade away anytime soon.

The yellow mouse and his 700-odd pals have proved theyve got staying power.

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