Exclusive: WEBTOON is bringing webcomics creators explosive audience numbers.
We talk to creator uru-chan and WEBTOON CEO Junkoo Kim about the platform’s incredible growth in popularity.
This article appears in the new issue ofDEN OF GEEK magazine.
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In deciding to publish through WEBTOON, uru-chans life and career were forever changed.
When I started with WEBTOON, they gave each new title a shoutout, uru-chan tellsDen of Geekmagazine.
They already had a pretty decent audience, around 500k, at the time when I joined in 2016.
Youre not going to get an audience like that anywhere else.
Everyone in the world has their own stories; it all started from that belief.
In that process, I thought that we could attain a strong diversity of content.
I believe that a diversity of content is very critical.
These arent confined to a single genre, either.
Whether youre into zombies or period-piece romance stories, WEBTOONs extensive library of titles includes all kinds of genres.
Still, Kim and WEBTOON are very careful about entrusting adaptations to the right multimedia partners.
Its not just simply a business for us.
This is a content business.
Because of that, if youre just looking at how to make money, that doesnt work.
you gotta be really good at adapting that IP, Kim observes.
WEBTOON publishes the official Assassins Creed tie-in comic,Assassins Creed: Forgotten Temple.
The extensive audience and scope have consistently proved to creators that WEBTOON is unmatchable in its readership scale.
This symbiotic dynamic has propelled the platform to its strong market position.
Its not simply that we want to show ourselves as global players, Kim explains.
This really showed the creators that its possible and really reinforced our No.
you might draw pictures as big as you want them, uru-chan notes.
Hopefully, after going public, Ill be able to accelerate this.
I want them to pick WEBTOON as their No.
1 preference, Kim declares.
As a platform business, this is the North Star for us, being the first pick for creators.
I want all entertainment players to contact WEBTOON for their IP for their entertainment business.
I want us to be their first pick.
That is our North Star!
