Is X-Men immune to the reboot cycle?

Every other superhero franchise has been started over and over, but the X-Men keep going.

Yet Hugh Jackman has been Wolverine all the way through.

For instance,The Amazing Spider-Man 2is currently underperforming.

And how could we forget the product placement deals, with Mountain Dew and Carl Jrs.

Fine, but is anyone else thinking that Virgin might have got more out of this than Fox?

Ironically, the movie market is such thatX-Mens longevity is actually its unique selling point.