Film trailers have to be loud, aggressive, and exciting.
But what if the movie itself is neither?
This article comes fromDen of Geek UK.
A hushed voice: You dont know whats coming.
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In the 21st century, film trailers arent just selling tools anymore.
Theyve become weaponized theyre the cruise missiles in the studios bitter war for movie-goers hearts and minds.
The price of making movies and for seeing the movies in theatres, for that matter has soared.
Forget what Kim Kardashians just put on Instagram.
Buy a ticket for our film and youll never be the same again.
Give us two hours and twenty minutes, and well destroy the world.
People want to watch the show, Bobcat Goldthwaite offers, weakly.
That isnt good enough!
Theyve gotta be so scared to miss it!
The second is that movies dont always conform to this one-size-fits-all approach to advertising.
Its a period piece, of course, about the UKs fortitude in the midst of war.
This is Oscar-bait, and its going to punch you in the face.
Looking at the trailer, they said, it just looked like a generic sci-fi movie.
For 25 years, cinema has been distilling down to this thing we have now, Fincher said.
We know what you want.
You want a lot of movement, a lot of color, objects twisting and flaming through space.
You want to see people fall and catch hands at the last minute and dangle over the lava.
Theres been this balsamic reduction of that into exactly what will justify you spending 14 bucks.
The problem, for Hollywoods studios, is trying to figure out exactly what audiencesdowant.
The latter thought is probably too horrifying for some executives to countenance.
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