Why does Netflix mean by its “You Are Bugs” message?
Those who have seen 3 Body Problem can tell you.
This article contains spoilers for3 Body Problemthrough episode 5.
Generally speaking, we dont cover advertising campaigns here atDen of Geek.
Streamers and studios have plenty of resources when it comes to audience development and they dont need our help.
Sometimes, however, a marketing push is so charming and whimsical that it demands at leastsomeattention.
Such is the case withNetflixs latest efforts to promote its sci-fi series3 Body Problem.
And thats just the beginning of this beautifully deranged marketing push.
Netflix sprung for the Sphere in Las Vegas to spit out YOU ARE BUGS in a variety of languages.
Watch below as3 Body Problemshowrunners D.B.
And therefore they will have no problem squashing us when they arrive 400 years from now.
And the show does an excellent job of capturing just how frightening it all is.
No media organization can capture the all-consuming terror of aliens hijacking our means of mass communication.
And kudos to them for going for it.
All eight episodes of 3 Body Problem are available to stream on Netflix now.
