Under $5 million; no first time directors (unless theres a named producer); actually good.

These used to be the tenets by which Blumhouse built its name.

But oh how things have changed.

James McAvoy in Speak No Evil

Blumhouse snapped it up and cast James McAvoy, star of Blumhouse moviesSplitandGlass, as the central psycho.

That is a pretty speedy turnaround as these things go, but Blumhouse always was agile.

Then theres the news that Blumhouse has now struck amulti-film deal with Lionsgateafter working with them onImaginary.

So were getting more Blair Witch.

Meanwhile Blumhouse is already rebooting various Universal monsters-weve had the Invisible Man, and Wolfman is next.

Its already doneHalloweenandThe Exorcist.

A reboot ofThe Thinghas long been rumored.

Ad content continues below

Our deal is …. Sony has28 Years Laterupcoming.

while Radio SilencesAbigail, distributed by Universal, is both original and great.

And of course we still have A24, thank goodness.

But Blumhouse really does have the lions share.

But thelatter two Halloween filmswere cynical nonsense and theExorcist prequel was rubbish.

Jason Blum is not Michael Bay.