TheMean Girlsremakethis time with showtuneswas a big win for Paramount Pictures over a long holiday weekend in the States.
A film originally pegged and budgeted for Paramount+ until someone realized folks still love the 2004 classic (shocker!
That matches practically all of its reported $36 million budget right out of the starting gate.
Whoever recorded their movie theater screen, dont do that.2.
THIS is what happens when you dont advertise your musical is a musical.
It even makes one wonder if possibly unexpected tunefulness affected the movies reception.
We will not know if that is entirely borne out until next weekend.
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Which brings us back to those TikTok-famous hecklers.
Its something Paramount was a lot more coy about when it came to marketingMean Girls.
Case in point, no oneclearlybursts into song once during the movies multiple trailers.
The marketing is having it both ways.
These deliberate marketing choices have a definite logic, cowardly though it may be.
TheDear Evan Hansenmovie also went up in flames, but to be fair,Dear Evan Hansenis terrible.
Maybe theyre right too.
Considering that reality two and a half years later already hints at how much audience tastes have changed again.
And to Hollywoods credit,Wonka,The Color Purple, andMean Girlsall found audiences.
But how nice might it be for those audiences if they knew what they were signing up for?
It might help the perception of the films and their word-of-mouth after those front-loaded opening days too.
