Is this an industry trend?

This past weekend,Suicide Squadopened to roaring success.

Presumably, there has been at least some back-slapping going on at the Warner Bros. lot in the aftermath.

Article image

(We wrote more about the box office and critical reception toSuicide Squadright here.)

As it turns out, perhaps not.

Unfortunately, none to date have successfully copied the formula without a massive case of the hiccups.

Article image

Freeze in the toyetic-crazedBatman & Robin.

), and the cause for the deathmatch to end in a handshake being legendarily awful.

Suffice it to say that Martha will be an iconic scene for all the wrong reasons.

Article image

Perhaps Ayer would agree since he only had six weeks to write the screenplay.

None of this mattered whenThe Amazing Spider-Man 2made only $708 million at the box office.

Also unfortunately, it was awful.

Article image

Is this the definition of success in modern Hollywood?

So, no matter what, we are gettingRogue Onein December.

Yet, this is the new normal when youre keeping the one-a-year, interconnected strategy at play.

Article image

Article image