Which makes recent developments endured by both the MCU and the larger superhero genre fairly stunning.
The film also grossed $110 million worldwide in its global launch.
Larson, after all, led the aforementioned firstCaptain Marvelfilm to $1 billion.
In other words, the problem extends beyond justThe Marvels.
Still, its worth noting thatThe Marvelsunto itself seemed to struggle with audiences.
The two bright spots for the genre in 2023 were MarvelsGuardians of the Galaxy Vol.
3and SonysSpider-Man: Across the Spider-Verse, which earned $846 million and $691 million worldwide, respectively.
And more troubling for Marvel, the Guardians narrative has endedat least with James Gunn as its architect.
Its therefore fair to wonder if a lot of viewers have moved on from superheroes.
Its possible, but that doesnt necessarily have to be a bad thing.
However, audiences arestillshowing up, even if not in the numbers they once were.Guardians Vol.
3andAcross the Spider-Versemade money.
And heres the crucial bit:Across the Spider-Verseonly cost $120 million to make.
By comparison,Barbiecost somewhere between $120 million and $145 million whileOppenheimercost a cool $100 million.
It is no doubt disconcerting to Disneys C-Suite that Marvel Studios name alone no longer mitigates risk.
It might be a tipping point, but it doesnt mean the genre needs to tip over.
