Brands seem to be here to stay in movies.
Disney boss Michael Eisner moaned atPirates steep $140 million bill.
Did it have to be so expensive?
And could Johnny Depp hardly known as a bankable star really lead the movie to box office glory?
Theres gonna be a Jack Daniels movie, and its gonna be an adventure movie.
I hope you have a good spec, because the assignments open right now…
The young man thought for a moment.
Thats not true, Landis fired back.
It has the same name.
Weve hadThe Lego Movie,which was a phenomenal success in 2014.
When it comes to storytelling, most writers would say that inspiration is where you happen to find it.
Somewhere in Hollywood, theres a production based on the Magic Eight-Ball trying to get off the ground.
But things have changed in recent years.
Simply put, we dont mind advertising as long as its entertaining.
Government is the problem.
Then cameTransformers: The MovieandMy Little Pony: The MovieandG.I.
The generation who grew up withTransformersorG.I.
At the same time, advertising itself has adapted to the way we consume and share things we enjoy.
I have seen that evolution.
People become more accepting with every film, Billie Goldman told Contently.
Its a fine line we walk with what consumers are willing to accept.
We arent creating a product video were really creating entertainment.
Hollywood has also cottoned onto the effectiveness of brands as a means of pre-packaging and selling a movie.
With brands likeTransformersand Lego, film studios are tapping into a powerful emotion in audiences: nostalgia.
The most successful brands are those that connect on an emotional level.
Producer Kassanoff, whos planning to turnTetrisinto a sci-fi series about creating order out of chaos certainly thinks so.
What studios cant always predict is which brands audiences will connect to.
Until then, movies based on brands are likely to be around for a while yet.
Sony emerged victorious, after reportedly spending a seven-figure sum on the emoji rights.
The adventure begins when the emojis venture into other worlds or apps on the phones home screen.
Foodfightisnt a movie, its an ad, Ruskin said at the time.
From Hollywoods perspective, as long as we keep watching, applauding and sharing well, everything is awesome.
