It should be a crucial Christmas for the Ultra HD Blu-ray format.
But not with 30 being asked for Mike And Dave Need Wedding Dates…
This article comes fromDen of Geek UK.
And its people who really care about home cinema who are really needed right now.
On Blu-ray, I remember the fun Paul Walker thrillerInto The Blueenjoying a similar status).
Its been a cautious start for the new format.
If theres been a big advertising push, Ive certainly missed it.
Right now, Id be surprised if Ultra HD Blu-ray made it there, well, pretty much ever.
Nowhere is this being more keenly felt than in the catalogue of movies currently available.
At the point studios need people to champion the format, theres more a sense of people being fleeced.
I thus went shopping, and strayed into the Ultra HD Blu-ray section.
Because, bluntly, who do the people behind the format think they are kidding?
I quite likePacific Rim, but I also quite like the 8 Blu-ray and 22 change.
But not all studios have followed suit.
Universal wants to tempt you with the originalSnow White And The Huntsman, an extended cut of the film.
Yet the retail price its set for a catalogue title, routinely available for under 3 on DVD?
Even discounting is generally levelling that out at 25.
Id think twice about paying that for its pre/sequel,The Huntsman.
Id rather do without.
Spoiler: I have.
Yet thats the level Universal is pricing its discs at.
Again, the premium price left me thinking I was punished for being interested, rather than encouraged.
I dont think for a minute that a premium format wont warrant a premium price tag.
and 30 forMike And Dave Need Wedding Dates.
But theyre in the minority right now.
To those behind the Ultra HD Blu-ray format then, Id ask: throw us a few bones now.
Give us some incentive to buy more discs.
To shout about the quality of them to those around us.
