It’s just not rising for the movies they were banking on.
Additionally, July 2023 marked the best July Cinemark has ever recorded.
This is a noticeable win for one movie theater chain, but also the exhibition industry as a whole.
In truth, cinemagoing has been on a slow but improving trajectory for this entire year.
Which is to say, the studios own diminished output foretold their continued diminished theatrical grosses.
Yet a funny thing happened in Q1: The supposed sure-things like superhero moviesAnt-Man and the Wasp: QuantumaniaandShazam!
Fury of the Godseither flopped or severely underperformed.
Summer 2023 merely heightened this phenomenon with the two biggest films of the year being auteur-driven spectacles.
She even apparently had to fight for the now Meme-ified Im Just Ken musical number.
However, it wasnt the only major box office win for exhibitors last month.
The point to all of these numbers is that movie theaters arent dying.
That seems to be a primary reasonVarietyran a damning report Wednesday with a sensational title: Crisis at Marvel.
