The release of the upcoming LEGO Twilight set raises some questions about the toy company’s more niche crossovers.
Hold on tight, spider-monkey.
Even compared to those, isTwilighttoo outside the realm of normalcy for LEGO?
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DoTwilightfans and LEGO fans have a significant crossover?
Moreover, willTwilightfans be willing to fork over $219.99 for a LEGO set of their favorite movie?
Its clearTwilightaficionados still love their soapy teen romance with a vampiric twist.
A LEGO set looks like it’s the logical next step.
In late 2021, LEGO released10291: Queer Eye The Fab 5 Loft.
While the product itself was expertly designed, it didnt sell.
In fact, The Fab 5 loft was a shelf-warmer despite heavy discounts from most retailers.
The set is worth less now than its retail, despite retiring at the end of 2022.
Another peculiar LEGO release occurred in the spring of 2023, when the group extended its reach into K-pop.
Another Ideas set, this time21339: BTS Dynamite, witnessed a similar fate toQueer Eyebefore it.
Even significant clearance couldnt traffic this set.
BothQueer Eyeand BTS are examples of LEGO overestimating how much crossover between fanbases there actually is.
LEGOTwilightcould be in danger of suffering the same fate.
you’ve got the option to preorder the LEGO Ideas 21354: Twilight The Cullen House onlinehere.
