This article originally appeared onDen of Geek UK.

And yet the nerdiest, funniest and most joyful treat opening in British cinemas isSing Street.

The one wed wager half of you havent heard of.

Yet you dont need us to tell you that it doesnt stand a chance at the box office.

With movie poster sites dominated by Bryan Singers mutants, what chance does a smaller film have?

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This is not a new challenge thatSing Streetfaces, of course.

And this is where counter programming comes in.

When you have a smaller film release, counter-programming has long been a useful tactic for film studios.

Its a simple idea at heart.

And maybe while theyre there, they may want to try something different instead.

Whats more, not everyone wants a blockbuster meal when they go to the movies.

But it is a game of proverbial roulette.

It was a decision that the Weinsteins have admitted they regret, asStar Warsswept all before it.

After all, the game continues to change.

As blockbusters get bigger, counter-programming is getting harder.

And that was when films were costing $100 million or so.

Counter-programming always traditionally relied on some screen space being available, though.

But you dont need us to tell you that its more and more at a premium.

Thats the battle this Friday at least.

Its sort of like a featherweight getting into the ring with a heavyweight.

Both are tough, both have worked their arses off, but ones going to beat the other.

Its just a fact.

The whole ecosystem of film seems to be supporting this inbalance now.

Look around magazines, websites and newspapers, and see which film is getting the attention.

The only way the tide will ever turn is if moviegoers vote with their proverbial and literal feet.

The blockbuster is likely to be still in cinemas next week.

If an indie doesnt get enough support in its first few days, it absolutely wont be.

Another movie will swiftly be booked in its place.

As it stands, bothSing StreetandX-Men: Apocalypseinterest me, and Im without doubt watching both.

I really dont think youll regret it…